Gerard, which launched in 2014, is a brand for those with strong identities who are sophisticated yet playful, they do not necessarily follow trends as they are driven by design and what they wear depicts their personalities.  Quirky and eclectic our customer plays with fashion without taking it too seriously, always pushing boundaries but remaining sophisticated throughout. Age is irrelevant to Gerard; it’s personality and attitude that are crucial. Unconventionality, emotion and adventure define the Gerard aesthetic and this resonates in all who wear Gerard.